We all know that launching a shiny new email program is exciting — but keeping engagement strong over time? That’s where the real magic (and challenge) lies.

What strategies have worked best for you to maintain or boost open/click rates after the initial launch hype fades?

A/B testing subject lines?

Dynamic content based on behavior?

Smart send-time optimization?

Drop your favorite tip or a recent win in the comments — we’re all ears (and inboxes)!