Best practices for segmenting "Peel-Back" re-engagement emails?
Hi everyone! I’m currently setting up a new Banana Blast campaign aimed at subscribers who haven’t opened an email in over 90 days.
I’m curious—how are you all handling your segmentation logic? Are you using a simple "last open" filter, or are you incorporating purchase history from the Marketplace? Also, does anyone have data on whether a "We miss you" subject line performs better than a discount-heavy one for this specific niche?
Looking forward to hearing your strategies!