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Mandrill Motivator
January 29, 2026

Best practices for segmenting "Peel-Back" re-engagement emails?

  • January 29, 2026
  • 0 replies
  • 1 view

Hi everyone! I’m currently setting up a new Banana Blast campaign aimed at subscribers who haven’t opened an email in over 90 days.

I’m curious—how are you all handling your segmentation logic? Are you using a simple "last open" filter, or are you incorporating purchase history from the Marketplace? Also, does anyone have data on whether a "We miss you" subject line performs better than a discount-heavy one for this specific niche?

Looking forward to hearing your strategies!