Business: LuxeLocks Hair Studio (Austin, TX)
Industry: Boutique hair & beauty salon
Challenge: Attract repeat clients and fill slower weekday appointment slots
💇♀️ The Situation
LuxeLocks Hair Studio is a stylish, high-end salon in Austin with a loyal clientele. But like many boutique businesses, they found it difficult to consistently fill all appointment slots—especially during weekday afternoons. With limited time for marketing, the owner, Maya Johnson, needed a solution that helped her reach clients, stay top-of-mind, and fill empty chairs—without becoming a full-time marketer.
Maya turned to EmailMonkey because she wanted something simple, automated, and customer-friendly. “I needed a system that works for me while I'm styling hair,” she shared.
🎯 Why EmailMonkey
Maya chose EmailMonkey for its balance of ease and power. With segmenting tools, automated emails, and personalized messaging, she could send the right message to the right client at the right time—without extra work.
✨ “EmailMonkey felt like an extra team member—one that does the marketing while I focus on my clients!”
🛠️ What They Did
Here’s how LuxeLocks set up a smart, automated system to boost bookings:
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✂️ Segmented their audience into New Clients, Regulars (every 4–6 weeks), and Lapsed Clients (no visit in 90+ days).
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📅 Created a “Mid-Week Refresh” Tuesday campaign offering 15% off Wednesday/Thursday appointments.
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🤝 Built a post-appointment automation to send a thank-you email + referral offer (“Bring a friend, get 10% off”).
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🌿 Launched an educational nurture series for new clients: “5 Hair Care Tips for Austin’s Climate.”
Each of these steps helped the salon stay connected to clients—even when the team was busy behind the chair.
📈 The Results
Within just a few months, LuxeLocks saw meaningful and measurable improvements:
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🚀 2.5× increase in mid-week bookings
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🔁 Higher return frequency: Regulars rebooked every ~5 weeks (instead of 6–8)
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💬 18% of lapsed clients rebooked after targeted re-engagement emails
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⏱️ Less than 30 minutes per week spent managing campaigns
💬 “We set it up once, and now EmailMonkey runs it in the background. It keeps our chairs full without all the manual work.”
— Maya Johnson, Owner
💡 Why It Works
EmailMonkey supported LuxeLocks’ growth because:
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🎉 Offers were timely and relevant (mid-week specials for slow periods)
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🧩 Segmentation made messages personal, not generic
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⚙️ Automations reduced manual follow-up
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📬 Educational content nurtured trust
Together, these elements created a marketing engine that kept the salon consistently booked.
🗝️ Key Takeaways for Other Salons
Here’s what other service businesses can learn from LuxeLocks’ success:
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Start with slow days and build campaigns around them
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Segment your audience for more personalized messaging
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Automate follow-ups to save time
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Educate your clients to build credibility and connection
If your salon or service business needs a simple way to stay connected with customers while staying hands-on with clients, EmailMonkey can help you build an engine just like LuxeLocks’.