Injecting more data into your reporting takes your view on the customer journey to a whole new level. Regardless of the report or dataset you’re using—whether it’s feature adoption data or a geographical view of your customers and their support requests—smart use of more data will grant you a better view on your customer and their needs.

To better enable you to customize your reporting, we have decided to start adding custom integrations. We make a distinction between two types:

1. Platform integrations: E.g. connecting to other SaaS software like CompanyA and CompanyB
2. Personal integrations: E.g. pieces of code or links to datasets that you have built yourself and would like to integrate in your datasets

Both are currently available for all customers in the back-end of Company.

Example use-cases:

• You want to create an overview of all customer data, including demographics & usage of your platform, and then tie that into CRM data including how many times they have reached out to your support team or how often they use certain features of your product. Using one of our many out of the box integrations, this could be done immediately
   
• You want to create a list of all freemium customers, and the adoption of certain features that would make them likely to eventually convert to a paid customer, and perhaps include back-end conversion rates & journey through the pages. By using a custom integration to Google Analytics, or using the API of your product it’s easy to make this visible through our reporting platform.

Possibilities are endless.
 

Benefits of integrated data

In case you are not convinced yet! With integrated data, you get the benefit of a blind spot-free, 360 degree view of all your data, and because you've integrated it, it won't take weeks to compile a report that you need to make a critical business decision. In addition, your data is available across your organization — your Marketing team can see the Sales data, and the Sales team can see Marketing data. More importantly, the Executive team can make sound decisions based on the aggregate data from all departments. In addition, because the data is being cleansed and processed for integration, the data quality is higher, and it is handled in a way that meets compliance standards.

Ready to get started? We can help. Contact support to get you started on data integration. We will also schedule the publication of several How-to’s and guides to help make integrating data a breeze for anyone.

- Frank